By the end of 2023, experts project revenues to reach $250bn (£199bn). The value of the video game industry is staggering. Yet despite this extremely high bar, Dmitri Williams, a gaming business expert and professor at the USC Annenberg School for Communications, in California, expects the new release to perform even better. Grand Theft Auto V holds claim to the best opening week sales in video-game history, earning $1.15bn (£1.2bn) in just five days. All told, the franchise has earned more than $8bn (£6.4bn) since 2008.Įxpectations are high for GTA 6, not only for its graphics and playability, but also for its business potential. These figures include sales of the game across multiple platforms and consoles, remastered re-releases and in-game purchases. This year, Take-Two Interactive, the parent company of Rockstar Games, revealed that Grand Theft Auto V has sold more than 190 million copies as of September 2023, bringing the whole franchise up to 410 million units sold and a net revenue of $781m (£623m). GTA is already a wildly financially successful franchise.

The teaser got huge views, dominated conversation and signalled what could be a massive pay-out for Rockstar Games as well as the companies the enable game-play, such as hardware developers and retailers. When the long-anticipated first GTA 6 trailer leaked online in early December, the surge of excitement forced developer Rockstar Games to release the official version of the trailer earlier than planned (with the game seemingly headed for a 2025 release, the prevailing notion was that fans wouldn't get that sneak peek until sometime in 2024 at the earliest).

Regardless of whether you feel the game represents the worst of digital humanity, or herald its bold creativity and innovation, GTA is a pop-culture force nearly impossible to ignore. It's the first release of the game since 2013 – and to call it 'wildly anticipated' in its community is a great understatement. This subject of both controversy and culture – Grand Theft Auto – is expected to make its return in 2025 with Grand Theft Auto VI, widely known as GTA 6. It's also spawned memes and a singular cult fandom. Its violence and vehicular mayhem has drawn the ire of organisations including the Haitian-American Grassroots Coalition, Mothers Against Drunk Driving and the UK's Freedom from Torture organisation. Please pace yourselves.It's been condemned by Britain, Germany and France. Nothing, at least when it comes to video games, seems to parallel the excitement for Grand Theft Auto 6 more than a year away from its launch. Battlefield 1 official reveal trailer – 71 millionĮven the first trailer for Grand Theft Auto 5, perhaps the only game whose anticipation matched that of its sequel in recent history, has only 103 million views after over a decade.Super Mario Odyssey Nintendo Switch presentation trailer – 55 million.Cyberpunk 2077 E3 2018 trailer – 23 million.The Legend of Zelda: Tears of the Kingdom E3 2019 first look trailer – 16 million.

Elden Ring gameplay reveal – 12 million.Here’s where some recent tentpoles topped out: It’s difficult to find info on 24-hour figures on game trailers for comparison’s sake, but it’s easy to assume Grand Theft Auto 6 blew them out of the water going by lifetime views for reveals of similarly long-awaited releases. While Guinness has not proven to be a consistently reliable source, a look back at recent major game reveals helps back up the record-breaking assertion, at least relative to other game trailers. “Butter” and “Dynamite” were watched 108 million and 101 million times in their first days on YouTube, respectively. Only two such uploads garnered more views over the course of their first 24 hours online than the Grand Theft Auto 6 trailer, according to YouTube, and they’re both from South Korean boy band BTS. The achievement is still impressive if we include music videos. I’m suddenly thrilled for the developers at Rockstar Games? A screenshot posted to Reddit shows that GTA 6 broke Mr. Beast previously held the “most non-music video YouTube views in 24 hours” crown with “Every Country On Earth Fights For $250,000,” uploaded in Aug.

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